In watchmaking, the best stories are family stories and Montres SA is no exception to that rule.
René Chabloz, “micro-mechanic” by trade, began by launching the watchmaking brand “Printania”. Its success led him to start up his own business and this is how he came to open a shop under the name Montres SA in 1950.
Having started out in watchmaking, with the spread of his brand and other names in the luxury sector, Montres SA now also stocks a range of jewellery.
René Chabloz was very meticulous in business, as well as having the commitment and desire to pursue his ideas to fruition. He was one of the first to offer his watches with coloured or very unusual faces, despite what the watchmaking critics said. Importantly this proved successful with East Asian customers in the 70s.
The 70s was a decade distinguished by a spirit of boldness and extravagance, which is where Monsieur Raymond Weil also found himself. René Chabloz and Raymond Weil met and formed a strong rapport. From then on Montres SA became the leading stockist of his brand.
Earlier in 1970 Daniel Chabloz Jr came to bolster the management and administration of Montres SA, during a period of transition from mechanical watches to quartz watches.
At the beginning of the 2000s, Daniel Chabloz took complete control of the shop’s administration and contributed to its continuing commercial success with a demanding international clientele.
In 2011, Daniel’s son-in-law Marc Barthassat developed a love of watchmaking. His arrival strengthened the team while at the same time he took part in training that led to him obtaining his federal certificate from the Swiss Watch Sales Academy. Marc Barthassat’s arrival coincided with the renovation of the shop, giving it a contemporary and sophisticated image.
After an initial period of four years during the 80s, Ramiro Medinaceli returned to his roots and rejoined the company, bringing with him his federal certificate from the Swiss Watch Sales Academy and his extensive watchmaking experience. His aim was to give support to the management of the shop and above all to put in place and develop an after-sales service that would build up a loyal local customer base.
From left to right: Mr Daniel Chabloz, Mme Silvana Rittiner, Mme Olga Riduet, Mr Ramiro Medinaceli, Mr Jérémy Chabrol, Mr Marc Barthassat.